Jhuns Infobay

Why Your ROI Isn’t Telling the Full Story You’ve been running Google Ads for months - maybe even years. Budgets? Generous. Clicks? Plenty. Conversions? Acceptable. And yet, when you open your reports, something feels off . You can’t tell which campaigns are truly driving results. You’re unsure if that spike in conversions last week was due to your new ad copy - or just a glitch in tracking. And when your client or boss asks, “What’s our actual ROI?”, you hesitate before answering. Welcome to the silent struggle of every digital marketer: dirty data . It’s not that your campaigns are failing - it’s that your numbers are lying to you. And that lie grows bigger every day you ignore data hygiene . The Hidden Frustration Behind Misleading Metrics Let’s get honest - how many times have you: Found duplicate conversions inflating your success metrics? Seen “(not set)” or “unknown” entries in your Google Ads reports? Noticed your Google Analytics and Ads data never seem to ma...

  Why UX Validation Gets Ignored You’ve got an exciting idea for a mobile app. You can already picture the logo on app stores, the first wave of downloads, and glowing reviews. But pause for a second. Have you validated whether your app’s user experience (UX) will actually work in the hands of real users? Here’s the truth: many founders jump straight into development with a mobile application designer and a team of coders, only to discover later that users get confused, frustrated, or worse abandon the app after one try. In India and globally, research shows that 1 in 4 apps are abandoned after just one use . That’s not a tech problem it’s a UX problem. What Founders Really Feel If you’re a non-technical founder or a small business owner, you probably feel: “I don’t have the budget for expensive UX research.” “My mobile application designer is already working on beautiful screens. Why slow them down with testing?” “User testing sounds complicated. Isn’t it only for ...

 So, you’ve launched your Shopify store. You’ve picked a theme, uploaded your products, set up payment gateways, and maybe even run a few ads. On paper, it looks like you’ve done everything right. Visitors are trickling in, your dashboard shows traffic, but here’s the kicker, sales are barely moving. And suddenly, the painful truth hits: just having a Shopify store is not enough to convert visitors into buyers. This is the reality for thousands of entrepreneurs across India, the UK, and beyond. What People Actually Feel Let’s be real. You didn’t start your eCommerce journey just to watch people browse your store and then disappear without adding a single product to their cart. It feels frustrating when: Visitors bounce off your product page within seconds. Your cart abandonment rate is alarmingly high. You’re paying for ads but not getting returns. Many founders secretly wonder: “Is my product the problem? Or is it my store design? Or maybe eCommerce just doesn’t w...

In today’s digital-first world, search engines are the gateway to almost every online experience. Whether it’s finding a nearby cafe, researching a product, or hiring a service, your visibility on Google makes or breaks your business. But with algorithms evolving faster than ever, how can you ensure your SEO efforts don’t just work today but also sustain growth in the years to come? Let’s talk about the painful reality. Why Most SEO Efforts Fail to Last Most businesses approach SEO like it’s a sprint. They expect overnight rankings, instant traffic, and quick conversions. They fall for hacks, shortcuts, or worse, black-hat tactics that promise rapid results. But SEO doesn’t work like that anymore-and arguably, it never did. 2025’s search engine algorithms are built on one principle: value. If your content, structure, and online presence aren’t valuable to users, your rankings will suffer. This is why so many businesses pour money into so-called search engine optimization services and ...

  The Hidden Problem: What You Don’t See Might Hurt Your Business You’re excited. You’ve finally decided to build or revamp your website. You start looking for a Website Development Agency in Kolkata , confident that everything will go smoothly. After all, what could go wrong when you’re investing your hard-earned money into a polished, professional website? But here’s the uncomfortable truth: Lack of transparency in website development partnerships is one of the most common reasons projects fail. Yes, it’s a hard pill to swallow. You might feel like you're doing your homework — researching agencies, comparing prices, and reading reviews — but there’s one major element that many overlook: how transparent the agency truly is. What People Actually Experience Many business owners and entrepreneurs have been burnt before. Maybe you’ve felt this too: You hire an agency, and the communication starts strong but fades quickly. Deadlines are missed, updates are vague, and you’re...

In the fast-paced digital world, staying ahead in search rankings requires continuous adaptation. On-page SEO remains a crucial element for improving website visibility, enhancing user experience, and increasing organic traffic. With search engines evolving rapidly, businesses must ensure their websites are fully optimized for 2025. Whether you’re looking for Professional SEO services or aiming to enhance your in-house SEO efforts, this guide will walk you through the essential strategies. If you need expert assistance, explore SEO services in Kolkata with Jhuns Infobay for top-notch optimization solutions. 1. Understanding On-Page SEO in 2025 On-page SEO refers to optimizing individual web pages to rank higher in search engine results and drive relevant traffic. It includes content, technical elements, and user experience. With Google’s constant updates, on-page SEO strategies must evolve to stay relevant. Key trends for 2025 include: AI-driven search algorithms that prioritize use...