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Showing posts from September, 2025

How to Validate UX Ideas Quickly with Low-Cost User Tests

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  Why UX Validation Gets Ignored You’ve got an exciting idea for a mobile app. You can already picture the logo on app stores, the first wave of downloads, and glowing reviews. But pause for a second. Have you validated whether your app’s user experience (UX) will actually work in the hands of real users? Here’s the truth: many founders jump straight into development with a mobile application designer and a team of coders, only to discover later that users get confused, frustrated, or worse abandon the app after one try. In India and globally, research shows that 1 in 4 apps are abandoned after just one use . That’s not a tech problem it’s a UX problem. What Founders Really Feel If you’re a non-technical founder or a small business owner, you probably feel: “I don’t have the budget for expensive UX research.” “My mobile application designer is already working on beautiful screens. Why slow them down with testing?” “User testing sounds complicated. Isn’t it only for ...

Why "Just Having a Shopify Store" Isn’t Enough to Convert Visitors into Buyers

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 So, you’ve launched your Shopify store. You’ve picked a theme, uploaded your products, set up payment gateways, and maybe even run a few ads. On paper, it looks like you’ve done everything right. Visitors are trickling in, your dashboard shows traffic, but here’s the kicker, sales are barely moving. And suddenly, the painful truth hits: just having a Shopify store is not enough to convert visitors into buyers. This is the reality for thousands of entrepreneurs across India, the UK, and beyond. What People Actually Feel Let’s be real. You didn’t start your eCommerce journey just to watch people browse your store and then disappear without adding a single product to their cart. It feels frustrating when: Visitors bounce off your product page within seconds. Your cart abandonment rate is alarmingly high. You’re paying for ads but not getting returns. Many founders secretly wonder: “Is my product the problem? Or is it my store design? Or maybe eCommerce just doesn’t w...