Data Hygiene Practices Every Ads Manager Must Follow to See True ROI
Why Your ROI Isn’t Telling the Full Story You’ve been running Google Ads for months - maybe even years. Budgets? Generous. Clicks? Plenty. Conversions? Acceptable. And yet, when you open your reports, something feels off . You can’t tell which campaigns are truly driving results. You’re unsure if that spike in conversions last week was due to your new ad copy - or just a glitch in tracking. And when your client or boss asks, “What’s our actual ROI?”, you hesitate before answering. Welcome to the silent struggle of every digital marketer: dirty data . It’s not that your campaigns are failing - it’s that your numbers are lying to you. And that lie grows bigger every day you ignore data hygiene . The Hidden Frustration Behind Misleading Metrics Let’s get honest - how many times have you: Found duplicate conversions inflating your success metrics? Seen “(not set)” or “unknown” entries in your Google Ads reports? Noticed your Google Analytics and Ads data never seem to ma...